SupplyKick Joins the Amazon Ads Partner Network

INDIANAPOLIS, December 16, 2021 (Updated March 2026) – SupplyKick, a top seller and agency helping brands control, refine, and grow their marketplace presence, is a verified member of the Amazon Ads Partner Network. As an Amazon Ads partner, SupplyKick is among the select agencies trusted to help brands achieve business objectives and connect with customers across Amazon’s advertising ecosystem.

Verified partner status gives SupplyKick direct access to Amazon Advertising API, Amazon Marketing Cloud (AMC), beta programs, and direct communication channels with Amazon to drive strategic growth for brand partners. SupplyKick is listed in the Amazon Ads Partner Directory, which showcases services, pricing, and team certifications.

What the Amazon Ads Partner Network Means for Brands

The Amazon Ads Partner Network is Amazon’s vetted directory of third-party agencies and technology providers who help brands grow on Amazon and beyond. All partners go through Amazon’s approval process and gain access to resources, API integrations, and training that aren’t available to non-partners.

Amazon awards two status tiers beyond basic membership: Verified and Advanced. These tiers are based on demonstrated expertise, engagement with Amazon Ads products, and proven success delivering growth for advertisers. Verified partners like SupplyKick meet certification requirements, hold Learning Console credentials across multiple ad products, and maintain active performance standards.

For brands evaluating agencies, partner status signals more than a badge. It means the agency has API-level access to campaign data, early visibility into new ad products and beta features, and direct lines to Amazon for escalations and strategic planning. Verified status confirms the agency meets Amazon’s competency bar and stays current as the advertising platform changes.

Why SupplyKick’s Partner Status Matters

Partner API access supports faster reporting, granular bid adjustments, and workflow automation that manual-only advertisers can’t match. AMC access means SupplyKick can run clean-room analytics on customer journeys, incrementality, and cross-device attribution without exposing raw customer data.

Direct communication with Amazon shortens the loop when brands need beta access, campaign troubleshooting, or policy clarification. That access matters when you’re launching a new product, testing a new ad format, or scaling spend quickly.

SupplyKick currently supports the following Amazon Ads products and services:

Amazon Ads Capabilities SupplyKick Supports

SupplyKick manages marketplace advertising, brand marketing, and logistics for hundreds of brands across consumer categories. Client results include:

A family-owned woodworking brand that saw a 630% increase in ad-attributed sales in a single quarter and doubled Amazon revenue year over year.

A baby products manufacturer that scaled Sponsored Products and Sponsored Brands campaigns profitably while maintaining target ACOS across seasonal demand swings.

A home and garden distributor that used AMC attribution modeling to identify which video and display placements drove the highest lifetime value customers, then shifted budget accordingly.

SupplyKick has sold over $200M on Amazon to date and maintains a 99% lifetime seller feedback rating across wholesale and agency partner engagements.

How Brands Should Evaluate an Amazon Ads Partner

Check partner tier and certifications. Verified and Advanced partners meet Amazon’s competency standards. Ask what Learning Console certifications the team holds (Sponsored Ads, Amazon DSP, AMC, etc.) and whether those are current.

Ask what ad products they actually run. The Amazon Ads platform has expanded significantly. Agencies that only run Sponsored Products miss the strategic value of DSP, video, Posts, Stores, and AMC measurement. Make sure the partner can support your full funnel, not just bottom-of-funnel search ads.

Understand how they measure performance. API access and AMC enable attribution models that manual advertisers can’t build. Ask how the agency measures incrementality, cross-channel lift, and new-to-brand acquisition. If the answer is “we look at ACOS,” that’s a red flag.

Evaluate communication and planning cadence. Partner status gives agencies direct access to Amazon, but that only helps you if the agency actually uses it. Ask how often they communicate with Amazon on your behalf, how they handle beta opportunities, and what their escalation process looks like when campaigns underperform or policies change.

Look for category and scale fit. An agency that’s grown brands in your category will understand competitive dynamics, seasonal patterns, and keyword strategies faster than a generalist. Ask for case studies or anonymized results that match your business model (wholesale, 1P, 3P, hybrid).

About SupplyKick’s Amazon Advertising Partnership

SupplyKick is a five-time Inc. 5000 honoree and operates both as a wholesale distributor and as a full-service Amazon agency. The company was founded in 2013 and is based in Indianapolis.

Learn more about SupplyKick’s wholesale and agency partner solutions at SupplyKick.com or explore Amazon advertising services and full-service agency offerings.

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